Who We Are
Boydak International is the sole vehicle for Boydak Holding Furniture group’s Istikbal, Bellona and Mondi brands of home furniture beyond Turkey. The company exercises great care in taking Turkey’s leading home furniture brands to consumers across the globe so that the quality of product and service is uncompromised. Boydak International acts as the guardian and representative of each brand, exercising brand specific growth policies based on market specific needs.
Under the auspices of Boydak International, Istikbal brand home Furniture has come to be known and loved by millions of consumers in 80 countries with over 2000 sales points, of which 200 are exclusive showrooms outside of Turkey. In fact independent brand awareness research carried out in various countries have shown Istikbal to be the best known Furniture brand in Azerbaycan and Lebanon and the third in Greece and Morocco. Considering the short number of years Istikbal has been pursuing growth globally, the achievement is no small feat.
Bellona has achieved steady growth in Italy, Bosnia, Romania, Azerbaycan, Russia and is now working on growth throughout Europe and Middle East. Boydak International introduced Bellona to global markets as the trendsetter quality home Furniture brand. The dynamic combination has been a successful hit in each of the local markets it has targeted. Under the carefully constructed entry and dispersion strategies of Boydak International, Bellona has achieved remarkable success in each new market.
In line with its responsibility for fostering the success of each brand under its charge, Boydak International carefully studies each brands strengths and weaknesses against competitors at local level. Applying data and experience to pinpoint opportunities and avert threats inherent in each market is the next step. The company’s knowledge of the industry, from the manufacturing side to the marketing, spanning out to country specific market information, kneaded with hands on experience lay the ground work for building our way into the most important place on earth, your home.
Our mission is to make Istikbal, Bellona and Mondi brands the preferred home Furniture brands of consumers the World over. While each brand will follow their own path we will make sure that each interaction with the consumer is a positive one. Be it through chains, corners or exclusive stores, the experience will be positive.
Annual combined average number of new stores for the two brands is 50 per year.
Company surpassed the 150.000 USD export threshold.
Established OOO Beta in the city of Artimovsk, Russia close to the capitol Moscow. Manufacturing Bellona brand upholstered, panel and bedding furniture made our quality products easily available to regional consumers.
Established Mosaic Furniture for the manufacturing and marketing of Istikbal brand bedding and upholstered home furniture based in Duhok, Iraq for convenience and growth in the region.
Boydak International has reached 100 exclusive Istikbal stores and 48 exclusive Bellona stores in the world. Both brands continue to be available through Project sales and chain retailers.
Istikbal is launched with a majör adverstising campaing throughout Greece. The quality northern Greek consumers have enjoyed for years was now demanded by the capitol city’s consumers. Launch of Advertising campaign in combination with new stores led to countrywide presence.
Big in the Middle East. The brand launches a majör Advertising scheme covering Gulf countries, Arabian peninsula and North Africa with debut on the Arabic speaking world’s leading television stations. The launch helps strenghthen the positive recognition of our brands with regional consumers.
Boydak International pursues exclusive store model throughout Europe, Middle East, Northern Africa, neighboring Countries. Plans are put into effect to reach 100 exclusive stores by 2010.
The company surpasses the 100.000 million USD export mark.
Boydak International enters into joint Business with Italian company dedicated to marketing Bellona brand products in Italy and surrounding countries. Bellona brand functional furniture and bedding products are presented to the liking of consumers through majör retail chains. The immediate warm reception was continued with solid support and growth in the entire region.
Boydak International was founded in 2002 as the export channel of the Istikbal and Bellona brands of home furniture owned by Boydak Holding. The companies carries out the international sales and marketing activities necessary for these two brands to take hold in new markets and grow in existing ones.
Boydak International founded Sunset International for the purpose of entering the United States furniture market. The company has warehouse and logistic center based in New Jersey providing functional sofabeds and mattress products to the greater New York Tri-State area as well as Chicago, Florida and Texas.
Boydak International founded Alfa Möbel in Bochum, Germany as a logistics and marketing headquarters serving chain retailers based in Germany, Austria, and Belgium. The company helped introduce Istikbal’s quality products to the European consumer opening the way for higher range models and greater assortment of Istikbal products to be demanded by brand. Alfa Möbel has helped establish Istikbal into a brand asked for by name, a brand that stands behind its quality promise.